July 30, 2020
Coaster Fine Furniture Company Transforms their Las Vegas Market Presence with a Digital Showroom Experience
SANTA FE SPRINGS, Calif., July 30, 2020 – Coaster Fine Furniture, a leading North American furniture distributor announced today that the company will not be opening their showroom at Las Vegas Market from August 30th to September 3rd due to COVID-19 safety concerns for their customers, employees and community.
As an alternative, the company will offer a digital showroom experience with brand new products already in the pipeline. Retailers will receive a first look at a variety of the newest Coaster furniture products available for purchase during market week.
“Even though our Las Vegas showroom is currently set up for viewing, the health and safety concerns weighed heavily on our minds,” said Don Deeds, Executive Vice President of Sales and Marketing for Coaster. “It was a difficult decision to make because we look forward to attending Las Vegas Market every year and seeing our customers. However, at this time it posed too much of a risk with the current status of the pandemic. As we navigate through this difficult time, it is imperative for us to reimagine the traditional in-person buying approach. Opening our showroom as a digital experience is a great alternative, and we hope our customers take part in it during Market week at the end of August,” added Deeds.
More details about Coaster’s digital market experience will be provided in the coming weeks. For more information about Coaster Fine Furniture, visit www.coasterfurniture.com.
ABOUT COASTER FINE FURNITURE
Coaster is a second-generation company that has become a leading North American furniture distributor. Today, Coaster has 7 branches and 2 U.S distribution centers and employs over 800 people. Coaster offers a diverse and stylish selection of casual and formal living room, dining room, bedroom, home office and accent décor. Coaster furniture products can be found through an extensive dealer network and through leading online retailers.